A Buyer’s Guide to SEMA 2024: Tips for First-Time Attendees
SEMA 2024 is approaching, and whether you’re a seasoned attendee or making your first trip, preparation is the key to getting the most out of this massive event. With over a million square feet of exhibits and hundreds of companies showcasing the latest in automotive technology, having a game plan can make all the difference. Drawing from insights provided by Matt Haile, the National Sales Manager for Coats, and Mike Jaeger, an experienced attendee, this guide will help you navigate the show with confidence.
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Comfort is Key
The first piece of advice from any SEMA veteran? “I’ll start with comfortable shoes. Comfortable shoes are probably the biggest thing just because of all the walking,” said Haile.
Wear comfortable shoes. SEMA spans multiple exhibition halls, and walking is inevitable. Attendees can easily log miles every day. Comfortable footwear will make the experience much more enjoyable, helping you last through those long days on the show floor.
Additionally, hydration is essential. Be sure to carry a reusable water bottle, as you’ll need it to stay energized while walking and talking to vendors throughout the day.
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Plan with the SEMA App
SEMA can be overwhelming, especially for first timers. To make the most of your time, download the SEMA app before the show. The app offers a schedule of events, exhibitor lists, and maps to help you plan your visit. Knowing where you’re going and what booths you want to visit will save you time and stress.
Matt Haile recommends outlining your itinerary in advance. Spend some time reviewing manufacturers’ websites to decide which booths or demos are a must-see for you. This way, you won’t miss out on important product showcases or training sessions.
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Know What You Need for Your Shop
Whether you’re attending SEMA to check out the latest tire changers, balancers, or alignment machines, it’s important to have a clear understanding of your shop’s needs. As Haile mentions in the video, you should approach vendors with specific questions about the equipment you need based on your workload. For example, if you’re changing 50 tires a day versus five tires, your equipment needs will vary significantly.
Before visiting the Coats booth #44041, or any other equipment manufacturer, think about:
- How many tires do you change daily
- What type of wheel balancing you perform (e.g., steel vs. alloy wheels)
- Whether you’re looking for tire changers, balancers, or other shop equipment
This targeted approach will ensure you leave SEMA with solutions tailored to your business.
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Ask the Right Questions
Don’t just rely on appearances when evaluating equipment—ask the right questions. Matt Haile recommends that attendees inquire about the specifics: What kind of wheel weights will you need for your customers? How durable is the equipment? Are there unique features that will make your daily tasks easier? Every shop is different, and the best equipment for your business might not be the most eye-catching or expensive. “It’s not necessarily just walking around and seeing what looks the prettiest… it’s asking the right questions,” added Jaeger.
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Look for Special SEMA Deals
SEMA is known for offering great deals, and Coats will be no exception. Matt confirms that there will be SEMA-exclusive promotions, rebates, and special financing options available at the Coats booth #44041. If your current equipment is aging or needs frequent repairs, this might be the perfect opportunity to upgrade while saving money.
If you’re considering an upgrade, assess where your shop is struggling. Are there certain wheel applications you’re turning away from? Are comebacks becoming a problem? These pain points will help Coats qualify you for the right equipment.
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Be Open to Learning
SEMA isn’t just a trade show—it’s an opportunity to learn. In addition to exploring the latest equipment, take time to attend demos, training sessions, and workshops. These can offer valuable insights into new products, techniques, and industry trends that can benefit your shop long term. Don’t rush through the show. Take the time to absorb information and make connections with manufacturers and other attendees.
Final Thoughts
SEMA is a massive event, but with a bit of planning, it can also be incredibly rewarding. Focus on comfort, organization, and preparation. By asking the right questions and taking advantage of exclusive deals, you’ll ensure that your trip to SEMA 2024 is both enjoyable and beneficial for your business. If you’re in the market for new equipment, be sure to visit the Coats booth for exclusive offers and expert advice on selecting the right tire changers, balancers, and more for your shop.
Stay prepared, and we’ll see you at SEMA 2024!
