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Coats Company Unveils Innovative Website

Elevating Customer Experience and Accessibility

Nashville, TN – The Coats Company, a leader in automotive service equipment, has launched its newly re-designed website: The website showcases its’ cutting-edge product lineup, superior customer service, and dedication to delivering exceptional user experiences. 

Since its inception in 1947, Coats has been committed to engineering top-tier wheel service, alignment, lift, and inspection equipment, catering to the automotive market. With a relentless pursuit of quality, durability, and usability, Coats equipment has garnered a loyal following amongst repair shops, tire dealers, big box retailers, and car dealerships worldwide. 

“We are excited to present our new website, which reflects our continuous commitment to our customers and our products,” said Brent Radtke, Director of Product & Strategy. “The revamped platform prioritizes user experience, ensuring easy navigation and access to all the necessary information.” 

The new Coats website offers several innovative features that elevate the customer journey. The Compare Tool enables users to effortlessly compare specifications of different equipment models side by side, empowering them to make informed decisions tailored to their needs. Additionally, Coats has introduced tailored industry segment pages, recommending equipment based on the specific markets served by their customers. 

Among other highlights, the website hosts a comprehensive resource library, providing access to brochures, manuals, and training materials for the entire Coats equipment offering. The addition of an ROI Calculator helps customers understand the long-term benefits of investing in Coats products. 

“We designed the website as a hub for everything Coats, offering an all-encompassing experience for customers, partners, and industry professionals,” said Jenna Kuczkowski, Product & Brand Marketing Specialist. “Whether you’re a seasoned Coats enthusiast or new to our brand, the website caters to all, reflecting the new era of Coats.” 

The website’s user-centric approach is complemented by a streamlined navigation bar and search feature, enabling visitors to easily find relevant information. Furthermore, Coats Company ensures that the website remains accessible on both desktop and mobile platforms, accommodating users on the go. 

Beyond product exploration, the website facilitates seamless interactions with the Coats team. Customers can reach out for purchases, request service, and subscribe to the “Coats Community” e-newsletter, delivering monthly updates on product releases, promotions, and technical content. 

“While we’ve already gotten a lot of positive feedback from our customers and stakeholders, we’re already planning exciting new features for the website,” revealed Kuczkowski. “This is just the beginning, and we look forward to unveiling further innovations that will continue to set Coats apart in the market.” 

Explore our new Coats website and experience the future of automotive service equipment firsthand.