Dealership Triples Alignment Service Sales! Customer Testimonial

Let’s get straight to it: Peter Boulware Toyota went from doing about 125 alignments per month to nearly 400. That’s not hype—it’s from their own service team.

So, what changed?

They installed the Coats Automatic Touchless Inspection Lane. And based on what the techs, advisors, and managers are saying, it’s done more than just increase alignment sales. It’s made the shop faster, more trustworthy, and more customer-friendly.

Here’s the full story.

Fast, Professional Installation That Didn’t Disrupt the Shop

Steve Shay, the service manager, opens the testimonial with a big point: the install was painless. The Coats team came in, got the job done fast, and didn’t slow down daily operations.

That matters. When you’re running a busy service lane, downtime is revenue lost. And this setup let them keep things moving without missing a beat.

Alignment Results in Seconds—No Setup Required

Before this system, techs had to roll the car in, mount alignment heads, and go through the full calibration process—even just to check if an alignment was needed. That process was time-consuming and inefficient.

Now? A customer just drives over the inspection plates, and within 5 seconds, the system captures:

• Tread depth
• Toe angles
• Complete alignment status 

The data is instantly visible on a computer at the service drive. Service advisors get a clear report before the customer even gets out of the waiting room.

Visual Proof That Builds Trust (And Sells More Alignments)

Every advisor in the video said the same thing in different ways: customers are intrigued.

Here’s why:

• The reports show tire and alignment health using color-coded visuals (green, yellow, red).
• Customers get a clear breakdown of what’s wrong—and why it matters.
• Advisors use this report during write-up or while customers wait, making the upsell conversation frictionless. 

Mike Floyd, one of the advisors, put it simply: “I can actually show them what the condition of their alignment is right then and there… makes it easier to sell.”

And that’s how they jumped from 125 to nearly 400 alignments per month.

No Guesswork, No Skepticism—Just Clear Results

Several team members admitted they were skeptical at first. Dominic, a line tech, didn’t expect the cameras to be accurate. But once they saw the results, that skepticism turned into full buy-in.

Von, the platform director, said it best: “It exceeded my expectations. We’re very happy.”

Bodyguard System: Eliminating Damage Disputes with Visual Proof

The dealership also uses The Bodyguard, a separate part of the Coats system that scans the entire vehicle on check-in.

Here’s what it does:

• Captures 360° high-res images of the vehicle
• Uses license plate recognition to track each scan
• Stores the scan as visual proof of condition at drop-off

This protects the dealership from false damage claims. One advisor shared a real case where a customer claimed the car was damaged before purchase. The Bodyguard footage proved otherwise—and saved the dealership a costly headache.

CSI Scores and Retention Are Up—Because Customers Trust the Process

Here’s the bigger picture: it’s not just about more alignments.

The inspection process has become a customer retention tool. Customers see how their car’s doing, trust the data, and become more willing to return. They know their advisor has their back.

• Trust factor goes up
• CSI scores improve
• Customers keep coming back 

And even when the alignment report is green, the advisors still show it. That transparency cements credibility.

Game-Changing Tech for Advisors, Especially New Ones

One advisor put it perfectly: “As a new advisor, I could not imagine doing my role today without the inspection lane.”

Think about that. This system doesn’t just help seasoned techs sell more—it gives new service writers the confidence to communicate clearly and sell effectively, backed by data.

Why This System Works So Well

Let’s summarize what makes the Coats Touchless Inspection Lane a difference-maker:

• Instant results with no technician setup
• Tread depth + alignment captured together in seconds
• Clear visuals that help advisors explain service needs
• Automatic reporting linked to license plates
• Visual documentation that protects against damage disputes
• Higher customer satisfaction and retention
• Huge increase in alignment service revenue

In short: it’s fast, trustworthy, and visual. Customers get transparency, techs get speed, and the shop gets results.

Final Thoughts

The Coats Automatic Touchless Inspection Lane isn’t just a cool piece of tech—it’s a revenue engine.

Peter Boulware Toyota proved it. They tripled their alignment volume, tightened up their service drive, and built a stronger relationship with every customer who rolled through.

If you’re running a dealership or service center and looking to level up your lane, this is the model to watch.

Want to see it in action?
Watch the full testimonial here: Dealership Triples Alignment Sales – Customer Testimonial