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Coats Announces SEMA 2023 Booth Details

Nashville, TN (10/2/23) – Coats, a global leader in automotive service equipment, has announced details for their SEMA 2023 Show presence.

The SEMA Show is scheduled to take place from October 31st through November 3rd at the Las Vegas Convention Center and Coats will be exhibiting at booth 44129.

Coats Expands its SEMA Presence: Bigger Than Ever Before

The Coats booth at SEMA, located at booth number 44129, will be larger and have more equipment than ever before. It’s set to feature the all-new Maxx Tire Changer series, Coats’ popular direct-drive wheel balancers, the CWA 6500 3D wheel aligner, and Coats’ lift offerings. Attendees will have the chance to experience live demonstrations and interact with the equipment to see it in action.

“We understand how important it is for show attendees to fully experience our product line,” said Brent Radtke, Director of Product and Strategy for Coats. “Coats has consistently evolved to meet the ever-changing needs of the automotive industry, and this year’s SEMA Show is no exception.”

Milestones in 2023: Innovative Products and a New Website

In 2023, Coats achieved several significant milestones. The company launched the Maxx Tire Changer Series, designed to bring high-performance capabilities to all levels of automotive shops. The Maxx Series contains four different tire changer configurations to fit various applications and shop needs; the Maxx 90, 80, 70 and 50.

It also unveiled its completely redesigned website,, reflecting its continuous commitment to customers and future strategy.

“We’ve been working tirelessly to continuously improve everything we do and provide exceptional value to our customers,” added Radtke.

Coats at SEMA: Focus on User-Friendly Solutions, Precision, and Efficiency

This year’s SEMA and AAPEX shows will emphasize Coats’ commitment to user-friendly solutions, precision, and efficiency. Coats aims to highlight how its equipment significantly impacts automotive professionals’ operations by delivering the best Return on Investment (ROI) and total cost of ownership in the industry.

Special Promotions and Exclusive Offers

At SEMA, Coats will also introduce exclusive promotions and special offers, providing attendees with unbeatable value for their investment. These promotions will be in addition to the Q4 Free Goods Promotion happening right now.

“More details on these promotions will be released later in October so stay tuned,” Radtke said.

Virtual Showcase and Online Resources

Coats recognizes that not everyone can attend the SEMA Show in person. To ensure that industry professionals can still experience their latest products and offers, Coats will provide live videos and online resources throughout the show.

“We want to make sure that everyone in the industry has access to information about our products and their benefits,” Radtke said.

Updates will be available on Coats’ social media platforms and

Contact Coats for Personalized Consultations

For professionals interested in personalized consultations, pre-show quotes, or to explore Coats’ comprehensive range of equipment and accessories, they can reach out to their local Coats Rep or visit for more information.

About Coats

Coats is a global leader in manufacturing and distributing wheel service, alignment, lift, and inspection equipment for the automotive market. With a legacy of over 75 years, Coats is committed to delivering equipment that is “Engineered to Perform, Designed to Last.” Their products are built with quality, durability, and usability in mind. To support their customers and their Coats equipment, they have a dedicated team of top-notch direct technicians across the United States. They are proud to be made in Nashville, Tennessee while supplying equipment globally to their customers. Drawing on decades of expertise, market perspective, and innovative engineering, Coats keeps repair shops, tire dealers, big box retailers, and car dealerships rolling and ready for rapid industry evolution.

Press Contact:

Jenna Kuczkowski

Product & Brand Marketing Specialist