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Coats Provides Inside Look at NADA 2024 | Q&A

Coats Dealership Services to Showcase Innovative Solutions at NADA 2024


Las Vegas, NV – January 30, 2024 – Coats Dealership Services, a leader in automotive service equipment, is thrilled to announce its participation in the National Automobile Dealers Association (NADA) 2024 Show, taking place from Feb. 2nd to Feb. 4th at The Las Vegas Convention Center. Attendees are invited to visit Booth #4307W in the West Hall to explore Coats’ latest products and services designed to transform dealership operations. 

 Attendees of NADA 2024 can expect an immersive experience at Booth #4307W in the West Hall, where Coats Dealership Services will unveil its latest lineup of state-of-the-art automotive equipment and solutions. The Coats Dealership Services Team will be on-site to present Coats’ cutting-edge equipment and discuss the company’s commitment to innovation in the dealership service space. Visitors can expect personalized consultations, demonstrations of the new Maxx tire changer, and a full lineup of Coats inspection lane equipment. From tire changers to wheel balancers, including demonstrations of Smart Lot and Smart Shop technologies, visitors will have the opportunity to witness firsthand the cutting-edge innovations that Coats has to offer.   

“At Coats, we prioritize transparency through data to optimize dealership workflows and ensure service uptime, explained Brent Radtke, Director of Product & Strategy at The Coats Company.  “Our nationwide data-enabled service team is dedicated to maintaining equipment through responsible repairs and inspections, empowering dealerships to enhance efficiency and profitability.” 

The Coats Service Network comprises factory-employed and trained technicians strategically located nationwide. This network, backed by Nashville-based tech support and call center, embodies excellence in service and support for Coats and Coats-supported equipment. With a commitment to delivering unparalleled customer satisfaction, the Coats Service Network is a key element of Coats Dealership Services’ mission to elevate dealership operations. 

 “Our team is excited to showcase our newest technologies and solutions at NADA 2024,” said Radtke. “We are dedicated to providing automotive dealerships with the tools they need to optimize their workflows and enhance their operations.” 

“Dealerships partnering with Coats benefit from our total shop solution, including cutting-edge technologies like Smart Lot, which provides real-time insights into dealership operations.” emphasized John Petty, Director of Coats Dealership Services.  “With our nationwide factory-trained service team, dealers can have confidence in the ongoing support of their equipment.” 

 In addition to showcasing innovative solutions, Coats is offering attendees the chance to win a NASCAR racing experience for their entire team. Stop by Booth 4307W to enter the drawing and learn how Coats’ equipment and services can elevate dealership performance. This unique opportunity promises to be an unforgettable team-building experience for automotive dealership professionals.   

 “We invite all attendees to visit Booth 4307 in the West Hall and discover how The Coats Company can help elevate their dealership operations,” added Petty. “And don’t forget to enter our exciting NASCAR racing experience giveaway for a chance to create lasting memories with your team.”   

NADA 2024 promises to be an exciting event for automotive industry professionals, and Coats Dealership Services looks forward to connecting with attendees and showcasing its cutting-edge solutions.   

Brent Radtke adds, “We incorporate feedback from dealership clients into our product development process to ensure our solutions address their evolving needs. Coats’ focus on uptime and total cost of ownership, along with our certified lift inspection service, exemplifies our commitment to dealership success.” 

Don’t miss the opportunity to explore Coats’ latest innovations and enter to win a NASCAR racing experience at NADA 2024. Visit Coats Dealership Services at booth #4307W during NADA 2024 to explore the future of automotive dealership services.  For more information, please visit []  

About The COATS Company: 

Coats is a global leader in manufacturing and distributing wheel service, alignment, lift, and inspection equipment for the automotive market. With a legacy of over 75 years, Coats is committed to delivering equipment that is “Engineered to Perform, Designed to Last.” Their products are built with quality, durability, and usability in mind. To support their customers and their Coats equipment, they have a dedicated team of top-notch direct technicians across the United States. They are proud to be made in Nashville, Tennessee while supplying equipment globally to their customers. Drawing on decades of expertise, market perspective, and innovative engineering, Coats keeps repair shops, tire dealers, big box retailers, and car dealerships rolling and ready for rapid industry evolution. 



Media Contact 

Jenna Kuczkowski  

Product & Brand Marketing Specialist