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Coats Announces 2023 Return to SEMA & AAPEX Shows

Nashville, TN (9/13/23) – Coats, a global leader in automotive service equipment, has announced it will once again return to participate in the upcoming 2023 SEMA and AAPEX shows. Its participation and exhibition at the upcoming 2023 SEMA Show and AAPEX Show reflects their commitment to delivering high-quality products that meet the evolving needs of automotive professionals. This year’s shows promise to be exciting opportunities for professionals to explore and demo Coats’ newest products and talk to our experts at the show.

Coats will be exhibiting at AAPEX in booth: J9028 and Bay 1 & 2 in Joe’s Garage; and at SEMA in booth: 44129.

The SEMA Show is scheduled to take place from October 31st through November 3rd at the Las Vegas Convention Center, while the AAPEX Show will also run concurrently from October 31st and November 2nd at the Venetian Convention Center in Las Vegas.

Coats has a rich heritage of over 75 years of bringing top-tier wheel service, alignment, lift, and inspection equipment to the automotive industry. This commitment to quality, durability, and ease of use has made Coats a trusted name among automotive professionals worldwide.

“We’re excited to be at both AAPEX and SEMA again this year,” said Ben Pryor, VP of Commercial for Coats. “We have a lot to show off to the industry and encourage anyone attending the show to stop by and see what’s new.”

At both shows, Coats will showcase its user-focused wheel service equipment, including the new Maxx Tire Changers and popular Direct-drive Wheel Balancers. Additionally, Coats will also be displaying a variety of their Alignment and Service Lift offerings, 6500 Aligner, Inspection Lane, and Productivity Management Software. These products are designed to meet the demanding needs of modern automotive shops and provide unparalleled performance, making tire service operations faster, more efficient, and more precise.

“The SEMA and AAPEX Shows are fantastic opportunities for us to connect with professionals in the automotive industry,” said Mike Jaeger, Sr. Director of Sales at Coats. “We are excited to demonstrate how our equipment can enhance their businesses, improve productivity, and deliver exceptional results.”

Visitors to Coats’ booth at SEMA and AAPEX can expect:

Product Demonstrations: Coats experts will provide live demonstrations of their equipment, showcasing their wheel service, alignment, lift, inspection, and productivity equipment.

Hands-On Experience: Attendees will have the opportunity to get hands-on with Coats’ equipment to experience the quality and craftsmanship firsthand.

Consultations: Coats representatives will be available for one-on-one consultations to discuss specific needs and solutions tailored to individual businesses.

Exclusive Offers: Show attendees will have access to exclusive promotions and special offers on Coats’ products.

“We’ll be sharing more details soon,” said Pryor. “But we are thrilled to show the industry what Coats has to offer!”


About Coats

Coats is a global leader in manufacturing and distributing wheel service, alignment, lift, and inspection equipment for the automotive market. With a legacy of over 75 years, Coats is committed to delivering equipment that is “Engineered to Perform, Designed to Last.” Their products are built with quality, durability, and usability in mind. To support their customers and their Coats equipment, they have a dedicated team of top-notch direct technicians across the United States. They are proud to be made in Nashville, Tennessee while supplying equipment globally to their customers. Drawing on decades of expertise, market perspective, and innovative engineering, Coats keeps repair shops, tire dealers, big box retailers, and car dealerships rolling and ready for rapid industry evolution.